True Up is a London based Growth Hacking consultancy
Don’t worry, you don’t necessarily need to be familiar with Growth Hacking or Growth Hackers (or live in London) but you do need to know that True Up focus on creating efficient, effective and sustainable growth for predominantly digital and tech focused businesses.
True Up’s speciality is
- Acquisition – Finding more cost efficient routes to acquisition
- Conversion – Optimising conversion rates and customer journeys
- Retention – Understanding how to better engage and retain customers
- Value – How to drive sustained value from customers over their lifetime
- Product development - How to build in ‘product hooks’ that will help facilitate growth
These are common business problems but it’s our unique armoury that blends data, technology and behavioural economics that allow us to make a real, measurable difference. By truly getting under the skin of a business and understanding customer behaviour, we can provide objective, creative and validated solutions that unlock the true growth potential.
True Up use a variety of different Growth Hacking techniques to unlock business growth
We integrate these into our 3 stage process for clients:
1. True Up’s Growth Cycle
There are a multitude of factors that affect growth, everything from SEO to UI/UX, from customer communications to the product itself. That’s a lot of factors and a lot of data. So True Up use their proven Growth Cycle to cut through this minefield.
By running our clients through the Growth Cycle we can quickly:
- Identify the barriers to growth
- Determine why they’re happening
- Prioritise (as there are often multiple barriers)
- Come up with ideas to address key issues
- Test and validate solutions
- What success looks like
The faster and more times we get clients round the cycle, the faster the growth.
2. The True Up dashboard
True Up provide every client with their own tailor made, highly visual, easy to grasp automated dashboard. Typically they include media, social, web/app analytics and transactional summaries and allow us to quickly track the progress of our activities, highlighting areas for focus. In addition we also provide a business planning tool to allow ‘what if’ scenario planning.
This is where all the action takes place and very much at the heart of True Up. We’ve designed the lab to accelerate growth potential through a rigorous test, learn and evolve approach. The lab has everything we need to validate (prove or disprove) the multitude of hypotheses thrown up by data, technology, behavioural economics, research and people’s intuitions. Therefore all key decisions about growth can be made on solid, validated truths. This is true whether its optimisation of an existing process or a complete detour and is the secret to successful growth.
For start ups, this is all available for just £1,000 a month. See pricing for more details.
Want to find out more and talk through in detail how True Up can help your business grow? Drop us an email
“True Up have been brilliant in helping us develop a growth hacking framework within our digital platform pre launch”
Matt Kepple, founder of Make Worldwide